Posted 7:17 PM by Scoobie Davis

The Talk Radio Medicine Show
The makers of Body Solutions, a diet product heavily advertised on talk radio, is facing a class action lawsuit from disgruntled customers who were taken in by the product ads that claimed that one will lose weight just by taking the product (sold at a high mark-up) and not eating for three hours before bedtime.

That shady operators take in talk radio listeners is no big surprise with anyone familiar with the medium. Marketers of questionable goods and services purposefully aim their advertisements at people who will fall hook, line, and sinker for their claims. Thus, it makes sense that astrologer Miss Cleo advertises on The Jerry Springer Show and not on Meet The Press. Likewise, talk radio makes for easy pickings for mountebanks looking for people unconcerned with logic and common sense. People swayed by the uninformed demagogues of talk radio are a goldmine for those selling medical and financial nostrums at a high mark-up; it’s as easy as clubbing a baby seal. Remember the ads that proliferated on talk radio in 1993 exhorting listeners to invest in gold because, under the Clinton administration, the stock market would plummet? These are the same type of people the Body Solutions company is targeting.