by Scoobie Davis
The Talk Radio Medicine Show
Ever since I made an offhanded remark on this site last month that Cortislim advertises on Sean Hannity's radio show, I have received hundreds of hits to this site from people who have done Google searches such as "does+Cortislim+work"
I have no idea if it works or if it's a big hoax. However, I can say that the track record for advertisers on right-wing talk radio isn't particularly good. Last year, a questionable weight-loss product Body Solutions was heavily advertised on talk radio. Avacor, a supposed baldness cure, is also a talk radio ad staple; Arnold Diaz of 20/20 investigated it and other baldness cures and found these expensive products to be either unproven or just minoxidil with some herbs added. When Clinton was elected in 1992, advertisers for gold as an investment claimed that Clinton's presidency would cause a massive economic catastrophe and that gold was the best investment for the 1990's (I wonder if the talk radio jocks took this advice; I doubt it).
Let me spell it out for you: right-wing talk radio is intended for people who obey and who don't ask questions (e.g., when Sean Hannity tells his listeners that the Plame scandal is "a nonstory," he doesn't have to give reasons--he's Sean Hannity). Advertisers of questionable products know this and view the talk radio audience as a key demographic for what they're selling.