by Scoobie Davis
The Gadflyer's Thomas Schaller:
Because having too much money – and spending too much time raising it, rather than governing – makes voters uneasy, Kerry's money disadvantage thus becomes a permanent tool of election-year jiu-jitsu. The senator and his surrogates should repeat endlessly that the other guys are loaded, forcing Republicans to waste money drowning out the discomfiting message that they've got way too much of it.
In the 2004 campaign, resources will matter. But using them smartly will matter more. Getting tough on the campaign trail means being lean, quick and stealthy. It means allowing those best-equipped to handle specialty tasks to do so, and attacking with multiple weapons from different angles.
If Kerry, the Democrats and their friends can move around in the electoral ring with that combination of swift, deft and deadly motion, Bush's well-funded message machine will not be able to save him.