Posted
4:39 AM
by Scoobie Davis
B.F. Skinner & American PoliticsCathleen Decker of the LA Times asks why the McCain campaign lies. Her answer: "he answer is simple: because it works."
When I think about people like McCain adviser Karl Rove and the various Rove-clones who are running McCain's campaign, I think of B.F. Skinner behaviorist theories. These people are motivated by whether they receive a reward or punishment for a act. If they tell a lie like the "lipstick on a pig" accusation and they don't pay a price (or the price they pay is less than the rewards they receive in return) then they will stay on the same course. It's that simple.